Enology Extension Short Courses, Symposia, Workshops
- Winery Tasting Room Design and On-Site Marketing, November 14, 2009, Dobson, North Carolina.
- If you have an event you would like listed, contact Bruce Zoecklein at or call (540)231-5325
Winery Tasting Room Design and On-Site Marketing
Dobson North Carolina Saturday November 14, 2009.
Organized by Dr. Bruce Zoecklein, Head, Enology-Grape Chemistry Group, Virginia Tech and Hosted by Surry Community College.
This one-day program will bring some of the country’s leading marketers and winery tasting room designers together to discuss and highlighting the relationships between design components and wine marketing.
The program will include the following topics:
- Winery Design Components and On-Site Marketing
- Winery Tasting Room Design
- Strategies for On-Site Marketing
- Common Winery Marketing Mistake
- Winery Sustainability and Branding
- Designing your Tasting Room Staff
- Winery Tourism
- Winery Business Planning and Cash flow
A partial list of speakers include:
Craig Root, Craig Root & Associates, Napa, CA. Craig has designed a number of Napa Valley winery tasting rooms.
Paul Wagner, Balzac Communications and Marketing, Napa CA. Paul is an author and leading wine marketing consultant.
Barbara Lindblom, Lindblom Consulting, Santa Rosa, CA. Barbara has 30 years of winemaking, sensory, and experimental design consulting for the industry.
Patty Held, Patty Held Consulting Services, Herman, MO. Patty has 25 years experience in wine marketing include tasting room staff training.
Gerry White, Agricultural Economist and Professor Emeritus, Cornell University. Gerry has an extensive background in winery economics and aided may producers on issues of evaluating cash flow and marketing.
Registration information available at http://www.surry.edu/
Bruce Zoecklein
Professor and Head, Enology-Grape Chemistry Group
Department of Food Science and Technology
Virginia Tech, Blacksburg, Virginia, 24061-0418
Enology-Grape Chemistry Group website:
www.vtwines.info