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Herbert Bruce

Assistant Professor of Practice for Undergraduate Education
Herbert Bruce
Herbert Bruce, Associate Director for Advising and FYE, University Academic Advising Center
25D Food Science and Technology Building (0418)
360 Duck Pond Drive
Blacksburg, VA 24061


  • Ph.D., Education Leadership, University of Virginia, 2009
  • M.Ed., Higher Education Administration, Auburn University, 2002
  • B.S., Biochemistry, Auburn University, 1985
  • Masters Brewers Program, University of California, Davis, 1994
  • Diploma Brewer, Institute of Brewing and Distilling, London, 1994


Employment History

  • 1985-1991: US Navy, Submarine Warfare Officer
  • 1991-1994: Product Development and Packaging Engineer, Proctor & Gamble, Cincinnati, OH
  • 1994-1999: Head Brewer and Plant Manager, Oldenburg Brewery, Smoky Mountain Brewing Company, Atlanta Brewing Company
  • 2002-2012: Director of First-Year Programs, Lynchburg College, Lynchburg, VA
  • 2012-2013: Director of First-Year Experience, Armstrong Atlantic State College, Savannah, GA
  • 2013-2020: Associate Director, University Studies, Virginia Tech, Blacksburg, VA
  • 2020-Present: Assistant Professor of Practice for Undergraduate Education, Virginia Tech


Honors and Awards

  • Outstanding First-Year Student Advocate, National Resource Center for the First-Year Experience and Students in Transition, 2017
  • Sigma Nu Fraternity, Lynchburg College, renamed faculty award as Herbert Bruce Outstanding Faculty of the Year Award, 2011
  • Legion of Honor Award, Sigma Nu Fraternity, Lynchburg College, 2008
  • Commander, US Navy Reserve (retired)
  • First-Year student transition
  • Student retention and persistence
  • Brewery operations
  • Chemistry of beer